Twitter and Viacom announce social video marketing pactThe new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle.
Twitter has signed a deal to begin delivering social video ads built around Viacom's most p
Bloomberg first reported in April that a deal between Twitter and Viacom was in the works.
Twitter's pact with Viacom is just the latest in a string of deals the social networking giant has made to bolster its advertising scope. In recent weeks, it has agreed to work with ESPN, the NCAA, the NBA, and others, with each arrangement geared to bring richer advertising content to Twitter users in a bid both to give marketers new ways to get their message out, and to bring Twitter substantial new ad revenue in advance of what many observers expect is an initial public offering sometime in the next year or so.
While Twitter's user base has continued to grow -- it now boasts more than 200 million registered users -- most of its moves in the last year have been geared towards solidifying its advertising platform. It has worked hard to unify users' Twitter experience regardless of platform, all in a bid to ensure that advertising works across mobile, Web, or apps.
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